For most of consumers, Perfume is no longer an unaffordable. It has entered our lives, which carried the emotions, dreams, hearts, and ambitions of the user, and it has become an essential item for people.
At the same time, packaging design is an effective marketing tool. Today, the glass perfume bottle is not only used as containers for products. Glass perfume bottles are elegant and deeply romantic in shape. It also abundant cultural connotations. Those perfume bottles with outstanding design even has extremely high value of collection.
Before consumers smell the perfume, the appearance of the packaging gives them the most intuitive sensory experience. Besides stimulating consumption, exquisite packaging design is also an important part of shaping the brand image and improving brand recognition. Perfume has a day of vaporizing, but perfume packaging can stay with memory forever.
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Every year, more than a thousand new perfumes come into the market and offer consumers different choices. Many consumers do not know how to choose perfume when they face different shapes of perfumes. However, consumers who seek to be different will not hesitate to try unique and highly personalized products.
In perfume packaging, the role of bottle caps innovates the meaning of other cosmetic bottle caps. Its existence has exceeded its basic function of protecting commodities. The unique and diverse shapes play a vital role in embodying the brand’s cultural connotation and attracting consumers’ eyes. The common glass perfume bottle caps materials include metal (zinc alloy), plastic (surlyn, acrylic, PP), wood, and so on. And each material has its unique meaning and special consumer groups.
Zinc alloys are alloys added with other elements based on zinc. The alloying elements commonly added are low-temperature zinc alloys such as aluminum, copper, magnesium, cadmium, lead, and titanium. Since the glass perfume bottle caps emphasize the distinction, bottle caps’ design is often fashionable and unique. And the zinc alloy die-casting method can be mass-produced. The complex structure can be realized economically.
Zinc alloys perform well in cost, strength, ductility, impact strength, and finishing characteristics. They are the first choice for designers when considering die-casting molds. The glass perfume bottle caps zinc alloy cover has a heavy texture and delicate and diverse shapes, bringing consumers a visual conflict between luxury and high-end. It is loved by niche brands and is used to embellish their unique perfume brands to cater to the high-end market needs.
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Plastics have the advantages of appearance, economical, and good mechanical properties. The plasticizers in plastics can make the plastics easy to process into different shapes and colors. Besides, plastic has a transparent texture, can print various patterns, and is not easy to break. So, it is widely used in perfume bottle packaging in the low-end market.
Wood generally includes ash, beech, pine, and so on. The perfume cover is commonly made of solid wood, and it can be customized into square, rectangular, cylindrical shapes, and other colors according to customer needs. The most popular color is retro brown or black. Besides, the most direct way to judge the quality of the caps is their density. Generally speaking, High-density wooden caps can last longer. Most market brands will use it as one of the choices.
The perfume must match one’s taste and temperament. And it would be perfect if its packaging is exquisite. If you want to know more about choosing a glass perfume bottle cap or how to start a custom project or enhance your brand, please contact Abely, which has experienced designers and sales teams that can help you design your ideal perfume spray cap and provide professional guidance.